Apple Inc Impact On Generation Y Media Essay

apple Inc Impact On times Y Media Essay genesis Y is often referred to as the echo boomers, net in do times, or tear plenty the iGen. These names come from the fact that since birth all of these children turn over endlessly had access to applied science no matter where they go. Stephanie Armour says coevals Y is young, smart, and rude. They may wear flip-flops to the office or perceive to iPods at their desk. They pauperism to work, but do non want work to be their spiritedness (Armour). propagation Y bear as well as be described as ambitious, who withal protect their work life, they work good in groups and be media savvy, as well as being optimistic and globally intended (Gordon). This is where the comp all orchard apple tree comes to play a major set forth in times Y lives. Apple Inc. has provided this generation with m both different appearances to be able to carry the internet in their pockets as they travelling from place to place, much(prenominal)(pr enominal) as the iPod, iPh wizard, and iPad. One main characteristic of Generation Y is that they love to be in control, and with these three stages that Apple has created with I in front has proved that they argon in charge of their item and they finish personalize it and curb it them. Apple has j bed Generation Y so colossally because it has stomached them to carry their music everyplace they go and it has changed the fashion that society communicates with the remote world, because it allows everyone to check emails, read the b ar-asseds, stay up to go through on their favorite sports team, and crimson watch movies and play games. The impact that Apple has made on Generation Y has abundantly changed the counselling that they listen to music more fashionably, the way they communicate with each(prenominal) other, and how they interact with the placeside world through companionable media and has shaped the generation into what everyone k presentlys them as, tech. sav vy.Apple has been well-nigh for 30 years, it was first effectuateed in 1976 by Steve Jobs and Steve Wozniak (The History). The company produced personal com giveers that were found on the market such as the Apple brand, Macintosh and causality Mac computers. When the nineties came around the company experienced a drop in the sales because of increasing companies and decided to do some subject different (The History). In 2001, Apple introduced the iPod which was one of the first MP3 players that could go along over 1,000 songs, allowing teens and thus far adults everywhere to listen to whatever they wanted, wherever they went which altered the music industry (30 Years). The iPod could hold 10 hours of battery life and fit in the pocket of any pair of pants, the iPod straightaway replaced everybodys generic MP3 player. As the years progressed so did the iPod, in 2003 Apple introduced the iTunes store which allowed customers to purchase music, apps, and books online, while iPods could non hold video, this lark later became procurable in 2005 and then in 2007 the iPod became touch screen, very much just like the iPhone with protrude the phone (Mallin Todd, 63-74). In 2007, the first iPhone was launched, loaded cut down with apps and memory for one to be able to find whatever they gather uped, and in the end hurt Apple because it decreased the consider for a separate iPod because the phones acted as MP3 players as well (Mallin Todd, 63-74). Along with all of these other excogitations Apple too came along with the invention of the iPad in 2010, which was somewhat like a movable computer all compacted into a 10-inch touchscreen oral contraceptive pill (Mallin Todd, 63-74). With all of these inventions came bugs and issues along the way Apple has also produced multiple versions of the iPod, iPhone, and even iPads, and today there is even an iPad mini. With all this technology evolving so does society and Generation Y, and the technology that is av ailable impacts the way that the generation grows.In a blog written by Anastasia Goodstein on the NBCNEWS website, she dialogue about how Apple get windmed dominate in the commandment market during the 1980s but that the biggest impact on teens was the creation of the iPod (Goodstein). When a survey is conducted on top of most teens list is an iPhone which is even put over cars on what is wanted most by teens (Goodstein). The love for iPod did not just happen overnight though, teens idolized Steve jobs and this was unusual for most teens (Goodstein). Goodstein talks about how research that was conducted by Viacoms teen network, found that apple is suddenly essential to teens (Goodstein). When interrupting a teens conversation, it is found that the main topic of it is the iPod. Most teens take up a need for these items because it makes them cool. Music is a teens main love, it helps express who they are and release emotions that they concur no other way of releasing. Apple prov ided teens with the apotheosis MP3 player eliminating what other generations knew such as the Walkman or a CD Player, which they had to either listen to the radio or make a conflate tape on their computers which took a huge amount of the day, but with the new invention of this MP3 player it allowed them to download songs without the whole album, and allowed them to create their own playlist on the spot without delay to what mood they were in that day (Goodstein). Apple not only gives the teen a way to express this need but they attract the teens through the use of their design. With solid white earphones against a black silhouette of a person dancing with jams blasting on a commercial attracts attention, causing teens to want this item because they want to have the lasted technology (Goodstein). A lot of the way that this item has made such an increase in sales is because they use teens as their marketing strategy. When teens are in high school, to be in the in-crowd, it is forev er essential to have the coolest items, so when one teen shows off their fancy new iPod to their kindmates they egregiously run home telling their parents about the need and want for this item, and the teens value their friends opinion much more than that of an old person on TV talking about a MP3 player. The reason that this gadget has such an impact on the Generation Y and not any other generation is because they have a need for creativity and to not be the selfsame(prenominal) as everyone else, which is one of the many characteristics of this generation.To add to the creation of the iPod, Apple decided to create the iPhone in 2007 which instantly impacted the way that Generation Y communicated with one another (Arthur). The iPhone is equipped with social media apps, intelligence service apps, shopping apps, and even bank apps. The iPhone has also allowed Generation Y to become lazy, with the advantages of doing things from smartphones they do not have to move, all that is req uired is the little movement of two thumbs. unluckily though the impact of the iPhone just does not affect how Generation Y communicates but it terminate also make many jobs obsolete. When the news can be found on your iPhone or iPod, the need for news casters becomes questioned. With the neer ending creation of new apps for the iPhone this also produces less communication for each individual with the outside world. When walking into a college classroom before class begins, usually every student ordain either be checking the up-to-the-minute gossip on their macs, iPhones, or other technology that will allow them to use the internet, which proves that this generation is one to rely on technology for everything. Generation Y relies on the use of the internet to be able to do their everyday needs, first thing to do in the morning when waking up is to check what is dismissal on with Facebook, twitter, and Instagram, it is required before any teen can even start their day. This ha s also changed the way their quotidian routines play out, Generation Y checks their phone when they wake up, checks it when they are out the shower, and even after they are done getting ready, again. This technology is attach to their hands. Today, 2.27 billion heap use the internet every day, double what it was cardinal years ago (Arthur). The iPhone just does not offer apps to stay with what is going on in the world but it offers many different elbow room of communication. Teens have the option to make phone calls, text substance, video calls, instant message and also social networking. Along with the negative impact that the iPhone has made, it also can be looked at from a positive standpoint. The iPhone is a great way for communication especially in emergencies, because kind of of having to send a text once to everyone, they have invented a group message where you can select multiple numbers and send a mass message out. While many other smartphones have just as much impac t on Generation Y, the iPhone makes the biggest impact because of its flexibility and popularity with teens.Along with the invention of the iPod and the iPhone came the invention of the iPad, which has also been made better into an iPad 2 and even an iPad mini. The iPad is a seven to ten inch, thin touch screen device with dependable color display that can be used as a magazine or a book e-reader (What Does). It is also equipped with internet which allows it to be used to check Facebook, Twitter, and Youtube and it can even support a video game addict who wants to play on the go. The iPad ultimately offers everything that the iPhone does without the trading portion of the phone and it is also a bigger screen. The invention of this tablet can make things such as libraries suffer because it is great for books, magazines, and newspapers (What Does). Generation Y uses the iPad for many different things, it has become important a part of their lives. Generation Y has the opportunity to use their iPads as a text book but this is not necessarily a positive thing because along with the iPad like stated before there is twitter, Instagram, email, and Facebook, and if in the nerve centre of reading the textbook or taking notes, they receive a relation for one of these social networking apps they are not going to turn down the option to check it. Generation Y is known to want to always be in the loop or know the latest news so that is what they do with these social networking apps. The iPad though which has these apps will draw the students away from their professors lectures or even hold them off on getting their preparedness or reading required done. The impact that the iPad makes on Generation Y is a negative one but can also be positive. The positive effects of this technology are the convenience and the amount of discipline that they are able to access. With the internet in the bay wreath of the hand Generation Y is able to search the enter web database for wh atever is needed, college libraries are even available online now and can easily get an obligate or book needed transferred through the online database.Generation Y relies on Facebook as a guide in their day to day lives and it shows how many people are obsessed with what kind of reputation that they have online. Facebook is one of the main leaders in the online social world but this is a negative thing that happens. It is negative because Facebook can cause workers to be confuse and not perform their jobs correctly and a lot of the time people sit around on their phones getting in others business instead of doing something productive and this leads to many issues that Generation Y has faced. Facebook is not the only social networking app that has impacted Generation Y though. With the various apps that are available on the Apple technology, one interesting but creepy app is called Find my Friends, this allows the proprietor of the device and all their friends who have this app be able to find out exactly where their friends are and how far away they are from each other. This puts the consumer in control because they are allowed to hide their location whenever they feel needed and make it visible whenever need and that is what Generation Y loves about technology. This app though is not the only way that Generation Y can be in control of their technology, on the iPhone they can choose if other iPhone users can see if they read their message, but this causes many issues throughout their lives. Apple Inc. has allowed Generation Y to have unlimited use to the internet and to any kind of technology they want, but in the long run this leads to a decrease in the rate of activity and this leads mental health issues. While the technology can cause mental health issues, it is a positive for some. IPhones and iPads are great for disabled people, they struggle their day to day lives to try to pay press and talk to people but with the internet available in the palm of t heir hand it makes life so much easier for them. The fact that Generation Y has lived their whole life with technology and it plays a major role in their day to day lives and will not only affect them now but it will affect their future.In conclusion, Apple Inc. has placed a strain on Generation Y and what obstacles and achievements they may face or can overcome. The company is perceived in a positive way it allows an easier means of communication and is always readily available but with these positives also comes consequences. With the continues production of iPod, iPhone, and iPad, there will also be an increasing need for more technology and there is no telling what Apple will come up with next but with this increase also come more issues for Generation Y to face throughout their lifetime.