Marketing-Defining a Communication Plan Essay Example | Topics and Well Written Essays - 500 words

Marketing-Defining a Communication think - Essay ExampleGraves Enterprises is doing well in its business activities in the market while it has been direction attention on business expansion and develop a new customer base for their for their consumer products. as yet its business operations in particular require the company to adopt far reaching changes to the existent communication strategy and its orientation.Any communication strategy must have a customer retentivity focus that will ultimately produce the desired results. While this would effectively address the concerns raised by the consumer marketing director, there would be a greater degree of structural changes in communication inwardly and without the organization (Zambardino, 2003). 47% of customers being retained would have a positive impact on tax income and profit related outcomes of the company. However $ 2 per unit in gross profit means goose egg in the absence of the breakeven figures. The company may have lot o f financial commitments by way of sales cost and therefore the sugar profit margin can be considerably reduce if the 47% customer retention blueprint fails. Thus the advertising campaign must be not except focused on the core customer base but also be extended to take the peripheral customer whose retention matters in the long term.As the Marketing Director commercial products suggests the menstruum cash oxen of the company would be compelled a carry a greater burden if the leaden growth market tend to cash unexpectedly. The company might have a lot of fuss children and dogs and as a result there might be a few cash overawe and stars. Assuming the communication strategy as based on advertising works out successfully, the net return on the investment must be proportionately higher (Percy, 2008). In other quarrel per unit advertising cost must be much less to support cash cows to move in to sustainable long term profitable stars. Thus the marketing communication plan of the company must be based on a proper alignment of the Boston hyaloplasm with the