As I am going to explain to you in this essay, the mental representation of products and people in advertisements has changed dramatically. I lav success completey impart this conclusion by looking at two adverts in particular, one advert made in 1945 and one on the Weetabix website from 2003/2004. By comparing the two Weetabix` mediums I hope to attest that advertising companies have changed their strategies over the break 59 years to suit the relative circumstances. Both the instill and broadcast media that I am comparing have actually similar shoot for audiences, they are tar find outed at housewives with children`and this is shown by many creative devices utilise by Weetabix. foremost I would the like to point out that in both media Weetabix relate their communications to the circumstances of the country at the time. In the 1945 magazine advertisement, the brains of the advert are based rough the seaside and it being fun to have Holidays at bag, relating to the state of war and the rationing which would have been issues at that time. The advert plays on the idea of Punch and Judy, a classic seaside entertainment, to serving pass on the idea that funs FUN wherever you are!. good health and energy are therefore linked to the idea of fun. In my popular opinion the current website aims directly at the corner group of housewives with children`. This is indorse up by the websites numerous references to health issues and nutrition. Given the recognition by the current government that Britain is potentially an obese and membrane-forming country the average housewife should reside about issues like this. The website is offering kick advice and tips about the environmental issues facing the people and the investment into the community made by Weetabix. The website also offers schools free sports equipment for the their sports days which I... T hanks for a capacious essay, will really he! lp. specially like the use of a product everyone knows! :D If you want to get a full essay, order it on our website: OrderCustomPaper.com
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