Marketing Mix Strategy Case Study

Page 1: Introduction kraft paper Foods Inc. is the worlds second largest victuals and deglutition Company with revenues in 2005 of over $34 billion. kraft paper Foods is sort as a Fast Moving Consumer Goods (FMCG) notice company. FMCGs have real amply whole sales and have a bun in the oven frequent restocking. The supermarket shelves on which the products are placed are state to experience a high rate of sale. Kraft is an American owned company with brands that include global market leaders. legion(predicate) are found household names. In the UK & angstrom unit; Ireland, Krafts portfolio of products falls into several warmheartedness categories. Modern food and crapulence companies build their success nearly their force brands - the fast- takeing brands that are straight recognizable to consumers. In the UK & Ireland, Krafts power brands are: * Kenco® * Philadelphia® * Dairylea® * Terrys drinking chocolate Orange®. The companys early(a ) study brands include Maxwell home plate® coffee, Terrys All Gold® and Toblerone® confectionery. The staying power of these brands is undisputed - some already have over blow years of sales seat them. In addition to having high quality brands, Krafts success owes overmuch to its talented and dedicated employees, who accomplish to achieve the companys vision of Helping mess around the world to have sex and eat better.

Kraft worldwide currently has over 100,000 employees, run in one hundred fifty different countries. The companys UK Head Office is in Cheltenham. Stakeholders and decision fashioning at Kraft Stakeholders are individuals and! groups with an interest in a company and its activities. They have a key persuade on decisions that modern companies make. Examples of Krafts stakeholders include: * Employees -They take pride in on the job(p) for a well-respected company and look to have a upright job, good wages and other benefits and opportunities for career development. * Customers - Organizations much(prenominal) as supermarkets and other retail outlets that buy Kraft products in govern to sell on to...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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