Logitech

Case Study Analysis Case # 2 Logitech: unveiling A digital Pen Group Members: Cristina Di Paolo, Priya Kalyanakrishnan, Natasha Nyapati, Shady Selim, Katherine DeVrieze booking: Friday, November 2, 2012 Introduction During Q4 of 2002, the research and victimisation team of Logitech, who had been working near with A nono for months, released the Logitech io, the digital pen that was lot to revolutionize the way individuals and businesses captured, stored, and familial information. The Logitech io worked with handwriting recognition software, in addition to digital motif technology, in dress to bring a de evil that not only wrote as a normal pen did, nevertheless electronically recorded written content in order to have it converted to schoolbook when placed in its USB cradle. This harvest-feast was cohesive with Logitechs actual line of computer peripheral harvest-feasts, performing as a brand extension as healthy as a unique addition to Logitechs harvest -home mix. The launch of this product was accompanied by an incredibly level-headed business depth psychology and an exceedingly informed look upon proposition. According financial statements in the companys online military press releases, Logitechs Q4 gross sugar accounted for 43% of the gross clams earned in the weather 3 quarters of 2002.

though the release of this product went all over favourably, Logitech ultimately relinquish the io to digital writing business percentage Wireless in 2007. As stated by Rory Dooly, Logitechs senior vice chairperson of control devices business, in a 2007 press release, t he digital writing category is not of impor! t to our strategic product direction. Logitechs change of kernel was mainly an termination of unsought product. A Logitech strategic merchandise vice president summarized it eloquently when he stated that [customer require recognition is peculiar(a) by their understanding of technology, as quoted in a courting study focusing on Logitechs io release. Customers were unaware of the ios existence, and therefore could not consider it as the...If you want to hold out a full essay, order it on our website: OrderCustomPaper.com

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