The New Marketing Strategy for Coca-Cola (China): COOPERATION WITH I.T. COMPANIES

1. Introduction of Coca-Cola in mainland mainland China. Coca-Cola gild is the biggest soft drunkenness bond in the world and famous for its classic coke. It has over deoxycytidine monophosphate years? of history and its business scope covers to a greater extent than deuce hundred countries. The extended experience and abundant resources fill do the bell ringer a great success. In 1927, the Coca-Cola Company began to invest in China and then left temporarily for Chinese political factors. In 1979, it returned after China?s reform and opening move to the outside world. By unspoiled off it has broken in China?s commercialise for 25 years after returning. Its investiture has exceeded $1,200,000,000 and it has set up 34 companies and 28 factories. 2. Why uphold With I.T. Companies2.1. The disadvantageous feature for Coca-Cola. With time going, Coca-Cola now seems more or lesshow not very fashionable. thither are only a some savvys which more or less are the same for c ustomers to direct from. However, its competitors such as Pepsi, Jianlibao and Nongfu Spring have offered a hand of new rackets with varieties of tastes and functions. For example, Kang Shifu, a very large Chinese viands and drink producer, has produced some tea drinks, which suit Chinese heap?s taste very much. And during these years, the market of carbonate drink in China was in recession.

The sales volume of carbonated drink inwardly the first ten months in 2004 in Shanghai has rock-bottom by 13.4%, compared with the sales volume in the same menses of the year before. With a large sell of Chinese drink ma rket, Coca-Cola were certainly attacked. On ! the other hand, the tralatitious ways of ad such as news written document advertisements, hoardings, TV shows, are unable to communicate with customers adequately. Their abilities to attract the juvenility have decreased as the youth are now more dependent on the Internet. Furthermore, the competitors... If you want to get a replete essay, order it on our website: OrderCustomPaper.com

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