Perception and Individual Decision Making

CHAPTER 5 PERCEPTION AND singular DECISION MAKING LEARNING OBJECTIVES after(prenominal) perusal this chapter, students should be able to: 1.Explain how twain masses squirt bet the same thing and act it differently 2. listen the three determinants of attrisolelyion 3.Describe how shortcuts can assist in or distort our judgment of others 4.Explain how knowledge affects the stopping point-making process 5.Outline the vi step in the rational number termination-making model 6.Describe the actions of the boundedly rational finding maker 7.Identify the conditions in which individuals ar most likely to system intuition in decision making 8.Describe four styles of decision making 9.Define heuristics, and develop how they bias decisions 10.Contrast the three wakeless decision criteria TEXT OUTLINE I. Introduction A. The Intel end Blunder 1. Fall of 1994 2. The administrator co- railroad train uper and chief executive officeholder at the time, Andrew orchard 3. The powerful Pentium spot had become the brains in more(prenominal) than 4 million personal electronic computing devices. 4. In late October 1994, a prof in Virginia discovered a deformity in the Pentium chip. a) In division problems involving very abundant numbers, the solution was incorrect. b) Intel admitted that it had found the disgrace four months earlier and had correct it. 5.

A shrimpy but vocal group of customers and computer industry advocates were non happy. a) They sine qua noned Intel to renew all the flawed chips. b) orchard and his executive team approached the routine as an engineering problem. c) They would deputise amiss(p) Pentium chips, but only if computer owners could demonstrate that they really acquire an extra margin of accuracy. d) plantation considered the issue closed. 6. Consumers were angry. 7. Under pressure, grove again met with his senior executive group to analyze the problem, and they adjudicate to hold their ground. They described the flaw as minor. a) Intels stance...If you wishing to get a profuse essay, order it on our website: Ordercustompaper.com

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